Waterfall enrichment

Clay.com vs Closely: Choosing the right tool [2025]

Find out which tool is best for your needs!

Want to stop depending on a single tool? Watson aggregates contact info from premium vendors such as Apollo, Hunter, DropContact and many more.

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Introduction

So you’re stuck choosing between Clay.com and Closely, huh? Don’t worry—you’re not alone. These tools both promise to make your life easier, but figuring out which one’s the real MVP can feel like a full-time job.

In this post, I’ll break down the core features, give you the juicy details, and help you decide which tool deserves your love in 2025. Let’s dive in, shall we?

Clay.com

- an overview

Clay.com is like that friend who always knows what to say and when to say it. With its sleek design and people-centric approach, it’s all about giving you a personal assistant vibe without the coffee addiction.

Whether you're managing connections or flexing your networking muscles, Clay’s got the tools to keep you in the loop—and make you look good doing it. Fancy, right?

What about

Closely

?

Closely is your go-to wingman for lead generation and LinkedIn outreach. It's like having a smooth-talking sales pro in your corner, minus the awkward handshakes.

Whether you’re hunting for leads or nurturing prospects, Closely promises to do the heavy lifting. It’s all about working smarter, not harder—or at least that’s the pitch.

Clay.com

features

Clay.com is all about connections. Think of it as your digital Rolodex, but, like, on steroids. It pulls info from your emails, calendars, and social profiles to build a rich, up-to-date profile for everyone in your network.

Plus, it’s got some serious AI smarts to remind you when to follow up, what you talked about last, and even what gift to bring to their next party. Okay, maybe not the last one, but it’s close.

Let's talk pricing

Entry price (annual plan):  
$149/month
Is there a free trial?  
Yes

Closely

features

Closely is like your personal LinkedIn sidekick. It automates outreach, keeps track of your leads, and even lets you manage multiple campaigns at once. It’s like having a hundred hands for networking—without the creepy vibes.

And let’s not forget the built-in analytics. Closely shows you what’s working and what’s flopping, so you can tweak your game plan and keep winning. It’s all about working smarter, not harder.

Let's talk pricing

Entry price (annual plan):  
$70/month
Is there a free trial?  
No

Comparison

Alright, so here’s the deal. Clay.com is all about relationships—it’s your personal CRM for managing people like a pro. It’s perfect for freelancers, entrepreneurs, or anyone who wants to stay on top of their network without drowning in spreadsheets.

Closely, on the other hand, is the outreach king. If you’re in sales or lead gen, this tool is your new best friend. It automates those repetitive tasks so you can focus on closing deals instead of copy-pasting messages.

In short: Clay.com = relationships. Closely = leads. Got it?

Recommendation

So which one should you pick? If you’re all about deepening relationships and staying organized, Clay.com is your jam. It’s polished, intuitive, and makes networking feel less like a chore.

If you’re a sales warrior or lead-hunting machine, Closely has your back. It’s built to save time, maximize outreach, and help you land those deals without breaking a sweat.

In other words, pick the one that vibes with your goals—or just get both and call it a power move.

Conclusion

At the end of the day, there’s no one-size-fits-all answer. Clay.com and Closely each have their strengths, and the best choice depends on what you need.

So, take a step back, think about your goals, and pick the tool that makes you say, “Yep, that’s the one.” And hey, if you’re still torn—flip a coin. You’ll win either way.

Waterfall enrichment

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Stop depending on a single tool. With waterfall enrichment, we aggregate contact info from premium vendors such as Apollo, Hunter, DropContact and many more.
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